RC Brands

Admin Dashboard > Catalog > Brands

Purpose of the Feature

The Brands section in the Admin Dashboard is designed to help rental companies maintain and showcase brand information for their products. By organizing products by brand, businesses can improve product visibility, enhance customer trust, and create a more intuitive shopping experience.

What It Is Used For

Primary Uses:

1. Brand Organization:

   • Group products under specific brands to streamline navigation and improve search results.

2. Enhanced Customer Experience:

   • Display brand logos and descriptions on product pages to help customers identify trusted manufacturers or preferred brands.

3. Marketing and Promotions:

   • Highlight certain brands in promotional campaigns or featured sections.

How to Use the Brands Section

Accessing the Section

1. Log in to the Admin Dashboard.
2. Navigate to Catalog > Brands.
3. The list of existing brands will be displayed with options to add, edit, or delete brands.

Step-by-Step Guide

Adding a New Brand

1. Click Add New Brand:

   • Navigate to the Brands section.
   • Click the Add New Brand button.

2. Enter Brand Details:

   • Brand Name: Enter the name of the brand (e.g., Caterpillar, John Deere).
   • Brand Logo: Upload the brand’s logo for display on the site.
   • Brand Description: Provide a brief description of the brand to inform customers.
   • URL Key: Define a search-friendly URL for the brand page (e.g., caterpillar).

3. Assign Products:

   • Use the product assignment feature to associate the brand with specific products.

4. Save the Brand:

   • Click Save to add the new brand to the catalog.

5. Automatic Brand Page Creation:

   • Once saved, a brand-specific webpage will be created automatically. This page showcases all products assigned to the brand, enhancing customer navigation and visibility.

6. Display on Product Pages:

   • The brand logo and name will automatically appear on the product pages for associated products, providing additional context and branding.

Editing Existing Brands

1. Locate the brand you wish to edit in the list.
2. Click on the brand to open the edit view.
3. Update the following fields as needed:
   • Brand Name
   • Logo
   • Description
   • Assigned Products
4. Save the changes to apply them.

Deleting Brands

1. Select the brand(s) you wish to delete using the checkboxes.
2. Click the Delete button and confirm the action.
   • Note: Deleting a brand does not delete the associated products but removes the brand information.

Data Fields Available

Brand Information

• Brand Name: The name of the brand.
• Logo: Visual representation of the brand for display on the website.
• Description: Textual information about the brand.
• URL Key: SEO-friendly identifier for the brand’s page.

Product Assignments

• Associated Products: List of products linked to the brand.

Features and Benefits

Key Features

• Visual Branding: Display brand logos prominently on product and category pages.
• SEO Optimization: Use URL keys and descriptions to enhance search engine visibility.
• Product Linkage: Assign products to brands for better organization and navigation.
• Automatic Brand Pages: Create dedicated brand-specific pages that showcase all associated products automatically.

Benefits

• Enhances customer trust and engagement by showcasing reputable brands.
• Streamlines product searches with brand-specific filters.
• Provides marketing opportunities through featured brand promotions.
• Improves website continuity and navigation by linking brand details to products.

Common Use Cases

1. Promotional Campaigns:

   • Highlight specific brands during seasonal sales or events.

2. Organizing Large Catalogs:

   • Simplify navigation by grouping products under well-known brand names.

3. Building Customer Trust:

   • Use brand descriptions and logos to assure customers of product quality.

4. Dedicated Brand Pages:

   • Automatically showcase all products for a brand on a single page to boost brand visibility and sales.